The Internet of Things (IoT) and digital twins have changed the ways digital and physical worlds interact. IoT provides a connection to information in the physical world, through scanners, chips, and smart connected products. While this is impressive on its own, interlinked with digital twins, which are virtual representations of physical products, processes, people, or locations that mirror and measure their physical counterparts in real-time, IoT can truly enhance value and ROI for its users.